Director, Digital Media - Social Strategy - ID-3614

About Walmart Marketing

Named Ad Age's Marketer of the Year in 2022, at Walmart you'll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better.

Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation - all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company.

Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you've been looking for.

 

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What You'll Do:

As Director, Social Media, you will play a crucial role in growing and evolving the strategy for Walmart's organic social channels (@walmart, @walmartfashion), ensuring that we are moving at the speed of social and retail and connecting the brand to culture. In this role, you'll drive Walmart's brand fandom through engaging & inspiring content that makes social users say "Okayyy Walmart!" and you'll be responsible for leading a dynamic team of social marketers responsible for developing strategies to support key business priorities.

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Your work will enable us to make true connections between social communities & the Walmart brand through creative & entertaining storytelling that shows how Walmart delivers on its "Save money. Live better." ethos. You'll also be part of a dynamic team of social media experts focused on delivering impactful business outcomes and breakthrough customer experiences, driven by the power of social media.

You will make an impact by:

Leading and evolving Walmart's social strategy across priority and emerging platforms
Leading a team responsible for the strategic planning and implementation of Walmart's organic social strategy
Owning the relationship with the Walmart Creative Studio internal creative team & other social and creative agency partners to ensure an on-brand content strategy that pushes our social strategy to new heights
Ensuring meticulous planning and execution of social content and campaigns
Collaborating closely with cross-functional partners to unearth growth opportunities & marketing activation synergies
Establishing, tracking and reporting on social KPIs and analyze social data & performance to identify insights that inform optimization recommendations

 

Connecting with social platform partners & social industry news to stay on the pulse of first-mover opportunities
Developing and implementing processes that drive efficiency and enable Walmart to move at the speed of retail and social
Championing the Walmart customer in everything you do

You'll sweep us off our feet if you have:

Strong leadership skills, with proven ability to remain agile based on the ever-changing social and cultural landscape
Excellent communication and influencing skills
Your finger on the pulse of culture and social trend
A proven track record of leading social media campaigns at the speed of social
Deep experience working cross-functionally with different teams to successfully inspire creativity & innovative thinking
A thorough understanding of the current social media ecosystem, platform nuances, trends, & tools and thrive on discussing the current cultural zeitgeist A passion for pushing the horizons of how social media shapes culture

Minimum qualifications:

Bachelor's degree in Marketing, Business, or related field and 6 years' experience in marketing or related field OR 8 years' experience in marketing or related field.
3 years' supervisory experience
6+ years of experience managing social media campaigns or related field plus 3 years supervisory experience
Proven ability to build relationships quickly, influence without direct authority, and work collaboratively with both peers and leadership
Data-driven mindset with experience in measuring & communicating social media performance metrics & how it contributes to larger business goals
Strong judgement and the ability to think strategically, knowing when to trust your gut to make quick decisions
Outstanding project management & organizational skills with the ability to appropriately prioritize and meet deadlines in a dynamic, fast-paced environment
Comfortable giving and receiving feedback, dealing with ambiguity, and engaging in challenging discussions'

Benefits & Perks:

Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.

Equal Opportunity Employer

Walmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.