Paid Social Specialist - ID-3601

You will be responsible for active day-to-day management of paid social campaigns for multiple Apple Services businesses. This will include development of campaign strategies, initial campaign setup, in-market optimizations, tracking creative needs, and delivering performance reporting.

 

You will actively manage and optimize paid social campaigns, with primary responsibility for several lines of business. Working with the data and operations team, you’ll manage trafficking and tagging of campaigns to best track performance.

 

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You’ll regularly review campaign structure and performance both within social management platforms and via internal reporting dashboards. You will also manage campaign budget trackers, focusing on staying on budget and appropriately forecasting quarterly costs and reconciling any discrepancies.

Job Qualifications
  • 3+ years of experience in a full-time paid social marketing role, either agency or client-side
  • Expertise in social self-service platforms (e.g. Snapchat, TikTok, Twitter, etc.)
  • Expertise in targeting/optimization levers & testing approaches across social buying platforms
  • Expert level understanding of marketing attribution & alternative measurement methodologies
  • Strong understanding of performance-based media optimization and subscription marketing

 

Required Skills
  • Time Management Skills
  • Stakeholder management
  • Strong presentation and visualization skills
  • Validating campaign performance
  • Strategic testing skills
  • Strong data analyzation
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